How to tell a story, according to Pixar

Posted on January 20 2015 in Advertising & Marketing, Business Culture, Communication

This list of 22 storytelling rules is apparently from Pixar, the world famous animation studio responsible for the Monsters, Inc. and Toy Story franchises. No matter what kind of work you do, you can benefit from telling a strong story. A story connects you with your audience and lets them understand why you do what you do (the why is so important).

Take a look at these “rules” of storytelling from Pixar and see if you can take something and put it to use right away – #12 is my favorite.

Screen Shot 2015-01-19 at 9.32.55 PM

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