Porsche Dealer Creates Instant (and Personalized) Direct Mail

Posted on October 5 2012 in Advertising & Marketing

Cheap? Probably not. Awesome? Hell yeah.

Pfaff Porsche, in Toronto, took a car, parked in front of prospective customer’s homes and took a picture. Then they created a one-off direct mail piece and slipped it into recipients mailboxes.

And…even better – this campaign has metrics! 32% visited a website to book a test drive.

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